ROVR & tonik: brand design system

Rovr

Our role

Brand design system
3D & animation

Art direction

Thank you for listening

What do you get when you gather the world’s famous music curators in one place? You get hand-picked remarkable music. You get a super-radio.

Meet ROVR: a global stage where music diggers get instant access to carefully selected alternative content. No talk, no breaks, no algorithms, just phenomenal sounds.

●

We knew we had to go all the way. Almost like
going on a rally with a ‘People Who Show You New Music Are Important’ banner in hand.
So we did exactly that: combined the brightest colors with bold typography and paint-dripping illustrations. The main graphic theme with which most layouts are created was inspired by punched paper strips in old music boxes.

IDEA

GALLERY

1 / 3

ROVR brings back human music curation to the infinite universe of data and information. To humanize the brand and use art as part of the system, we cropped and enlarged existing album covers and graphics. The close-ups combined with the typography or grid generate a very strong visual experience.

What did ROVR say:
I’m meeting with the manufacturer today to produce the merch. So excited - it’s top-notch.

Let's do it!

WE’RE A LOT OF things

WE’RE A LOT OF ideas

WE’RE A LOT OF you

WE’RE A LOT OF things

WE’RE A LOT OF ideas

What did ROVR say:
We ended up with an amazing result. Love what you delivered. Ok, enough with the sentiments, go back to work you lazy artists.

●

Go to top

Take a deep breath and tune in.

See other work

Liefergrün OFFF' 22 Claypot Delio Lighttwist