Brand design system Communication strategy E-commerce website
Art direction
Designing tasty
delio is the ultimate cool personal concierge of the e-commerce world. Clever, helpful and one-step ahead. Quality goods, best customer service and premium experience go hand-in-hand with a friendly app.
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IDEA
GALLERY
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Winning over busy urban dwellers and ambitious perfectionists, the brand we designed looks and feels first-class. We matched elegant pastel color palette with classic emerald (ocean) green.
IDEA
The realistic hand-drawn illustrations refer to traditional cookbook drawings and correspond perfectly with the typography. Our photography direction for delio recreated natural scenes in a set environment, exploring the potential of light and shadows.
The logo itself is a typographic representation of the brand’s name. The last letter is rotated to show movement within the logotype, but also to incorporate the flow of time delio saves its customers.
WE’RE A LOT OF things
WE’RE A LOT OF ideas
WE’RE A LOT OF you
WE’RE A LOT OF things
WE’RE A LOT OF ideas
What did delio say: You get delio so well! It’s exactly how we wanted it: fresh looking and appealing. Thank you for the massive work you've done here and your super speedy hands and flexibility. Great work.
delio vibe is very stylish and fine: it encourages quality of life, celebration of a moment and transforms errand time into extra time. C’mon, make your breakfast special for once.
