Liefergrün

Our role
Brand identity system
Communication strategy
Art direction
The grass is always grüner
in Berlin
Making delivery more sustainable (and hip!) one cargo-bike at a time.
The Berlin-based Liefergrün set out to make the last-mile shipping
emission-free, fast and easy. tonik helped them establish that vision
with brand identity system and communication.
●
GALLERY
1 / 3
As the German brand is planning to casually overtake the world, the design tools had to be translatable to other markets and languages. Liefergrün is about flexibility and sustainability (they save an impressive 480g of CO2 per shipment!), and these two values are a focal point in the new branding.
IDEA
GALLERY
1 / 3
What did Liefergrün say:
Guys, when can we order the swag?? Everyone wants to wear this hoodie now! Really great job on that - we love it.
Let's do it!
We went for super-compliant layout and strong typography. Introducing movement to the logo tells
a whole story of the company’s services. A fun, vibrant green as the main color catches the eye and is well-visible
on the streets (and what better color to emphasize ‘sustainability’, too). Organic shapes of the stickers in violet capture the vibe through short slogans and illustrations. All this adds up to the professional yet lighthearted branding.

WE’RE A LOT OF things

WE’RE A LOT OF ideas

WE’RE A LOT OF you

WE’RE A LOT OF things

WE’RE A LOT OF ideas

What did Liefergrün say:
A real unicorn design! Just incredible how you help us and often with our short-term requirements - a big thank you! Let's bring it over the finish line and we will have a big launch party together!
●
Go to top
To a livable future, Liefergrün!
See other work
RovrOFFF' 22ClaypotDelioLighttwist
Behance, Instagram
© tonik 2023 — #tonikpany
Privacy policy
Cookies policy