Lighttwist

Our role
Brand identity
Logo design
Art direction
Sparks will fly...
Once this rascal of an app hits the market, oh boy.
The sparks will fly.
Quite literally! LightTwist app turns any room into a customizable virtual video studio. It uses iPhone realtime feedback and recording, a powerful GPU server for post production and rendering using Unreal Engine. Think filming Mandalorian in your basement.
●
Although folks at LightTwist imagined the brand to be this super clear, minimalistic, almost invisible background for their product, they were happily converted (well, more like - ecstatic!) when they saw our work.
After all - it’s all play of light. The luminous three-color gradient setting and the subtle yet pronounced logotype create an ingenious scene for the brand to shine in full. Lighttwist gradients imitate light and shadow. They create context for the main graphic theme, which needs a darker backdrop to be more pronounced.
●
IDEA
GALLERY
1 / 3
The key visual - a swirl with blurry shiny endings and curves is a literal visual representation of the brand's name. It is fun to use, too: it works with typography and looks great when placed around an object or a person. Just a touch of magical glow to match the cutting edge technology.

WE’RE A LOT OF things

WE’RE A LOT OF ideas

WE’RE A LOT OF you

WE’RE A LOT OF things

WE’RE A LOT OF ideas

The key visual - a swirl with blurry shiny endings and curves is a literal and easy-to-understand visual representation of the brands name.
●
Go to top
One hell of enlightened branding, don’t you think?
See other work
RovrLiefergrünOFFF' 22ClaypotDelio
Behance, Instagram
© tonik 2022 — #tonikpany
Privacy policy
Cookies policy