Claypot

Our role
Brand identity system
Landing page
Art direction
You only learn once.
But do you?
This Machine Learning platform allows companies to deploy their machine learning models faster and more reliably. Claypot’s unique features?
Pushing the machine learning to real-time. This, and tackling the hardest problems other platforms are afraid to touch. Sounds cool, right?
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The values the Silicone Valley startup adopted as their core were the biggest inspiration for the brand identity. We created the logo using custom typography that represents organic growth and friendliness. Subdued primary colors with prevailing earthy green illustrate the stress-free and trusted environment whereas secondary colors suggest the speed and pro-active approach.
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The dotted grid that can be used for layouts is a subtle reminder of the amount of data processed here. As Claypot unifies streaming and batch systems to make it easier (and cheaper) for companies to use the service, the rectangual shapes embed and emphasize this vision.
Let's do it!

WE’RE A LOT OF things

WE’RE A LOT OF ideas

WE’RE A LOT OF you

WE’RE A LOT OF things

WE’RE A LOT OF ideas

What did Claypot say:
Woohoo! We are so excited to use the new logo! We love the dots, the colors and the leaf, too - great work!
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The AI world moves
fast - and this timeless branding will go a long way.
See other work
RovrLiefergrünOFFF' 22DelioLighttwist
Behance, Instagram
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